JOIK ORGANIC
Long-Lasting Liquid Eye Shadow – Pretty in Pink
Skincare-infused, highly pigmented, no creasing, smudge resistant
0.15 fl oz I 4.5 ml
shade — Pretty in Pink
shade
Also in the Everyday Eye Trio, save 15%
Also available in a set
Everyday Eye Trio
Ecocert Organic Certified FormulationsCertified organic formulations
VeganNo animal derived ingredients
100% Green Energy ProductionProduced entirely by green energy
No Synthetics, No SiliconesFree from synthetics and petroleum derivatives
Gluten FreeNo gluten containing ingredientsAn award-winning liquid eyeshadow in Pretty in Pink that combines rich, long-lasting color with skincare. It glides on, dries in seconds and stays crease-free for hours.
Why you'll love it
- Color that lasts: resists creasing and smudging, and builds from a soft wash to a bold look
- The comfort of skincare: olive squalane nourishes, while organic aloe vera and echinacea extract soothe
- A luminous finish: mica reflects the light and kaolin clay gives a smooth, even finish
- Gentle on eyes: suitable for sensitive eyes and contact lens wearers, and removes easily with warm water
- Shade: Pretty in Pink
- Wear: dries quickly; use as an eyeshadow or as an eyeliner
- Natural origin: 99.9%
- Certified: Ecocert COSMOS Natural, vegan, made in Estonia on 100% renewable energy
- Size: 0.15 fl oz (4.5 ml)
Olive SqualaneSkin-like hydration with a weightless feel
Aloe VeraSoothing, hydrating botanical for skin and body
Echinacea ExtractSoothes and comforts for calm-looking skin
Natural MicaLight-reflecting mineral — luminous natural finish
Kaolin ClayNatural mineral — smooth, soft-matte finish
Pairs with
Dual-Ended Highlighter and Concealer Stick
$26.00
Highlighter and concealer in one slim stick (Subtle Pink / Soft Champagne): brighten at one end, conceal at the other....
View full details →Also available in a set
FAQ
Questions about Long-Lasting Liquid Eye Shadow – Pretty in Pink
What color is the JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink?
The JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink (05) is a soft pink with delicate luminosity. It adds a fresh, brightening touch to the eyes, creating a gentle wash of color that feels light, refined and easy to wear. Mica reflects the light for a luminous finish, and kaolin clay smooths it.
What look does the JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink create?
The JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink creates a fresh, romantic look, perfect for spring, weddings, brunches or any day you want eyes that look bright and awake. Wear one thin layer for a soft pink wash, or build it up once dry for a more noticeable, festive glow.
How do I apply the JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink evenly?
To apply the JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink evenly, work on one eyelid at a time, patting a thin layer on with your finger or a brush. It dries within seconds, so blend immediately and fix any edges with a damp finger. Let it dry fully before adding another layer.
Is the JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink long-lasting?
Yes, the JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink dries in seconds and stays crease-resistant for hours, resisting smudging throughout the day. Its lightweight liquid texture sets comfortably on the lids, and it removes easily with warm water. It is suitable for sensitive eyes and contact lens wearers.
What makes the JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink a skincare eyeshadow?
The JOIK Long-Lasting Liquid Eye Shadow in Pretty in Pink blends color with skincare: olive squalane nourishes the lids, while organic aloe vera and echinacea extract soothe. It is 99.9% natural origin, vegan and ECOCERT Certified, and is made in Estonia with 100% renewable green energy.
Reviews
What People Are Saying
Powered by Certified Botanicals
Each ingredient independently verified. No synthetic alternatives. No proprietary blends that obscure what you are actually applying.
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Nourishing BotanicalsOlive Squalane
Skin-like hydration with a weightless feel
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Nourishing BotanicalsAloe Vera
Soothing, hydrating botanical for skin and body
-
Botanical ActivesEchinacea Extract
Soothes and comforts for calm-looking skin
-
Makeup Finish ActivesNatural Mica
Light-reflecting mineral — luminous natural finish
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Makeup Finish ActivesKaolin Clay
Natural mineral — smooth, soft-matte finish
All ingredients independently verified · ECOCERT COSMOS Organic · Made in Tallinn, Estonia
Clean is a word. ECOCERT is an audit.
JOIK is independently certified by ECOCERT — a European third-party body that audits every ingredient, every formula, and every manufacturing process annually. This is not a brand claim. It is a documented standard, renewed every year.
Ingredient Sourcing
Every raw material verified for organic origin. No synthetic pesticides, GMOs, or petrochemicals permitted at any stage.
Formulation Standards
No parabens, no synthetic fragrances, no silicones. Every formula reviewed and approved by ECOCERT auditors before production.
Manufacturing Controls
One factory in Tallinn, Estonia. 100% renewable energy. Annually inspected. Estonia ranks #1 globally on the Environmental Performance Index.
Ecocert Organic Certified Formulations
Certified organic formulations
Vegan
No animal derived ingredients
100% Green Energy Production
Produced entirely by green energy
No Synthetics, No Silicones
Free from synthetics and petroleum derivatives
Gluten Free
No gluten containing ingredients
COMPLETE THE LOOK
Pairs Beautifully With
A few easy additions for a more complete finish.
These products work naturally alongside this one and make it easy to build a polished everyday look. Start simple, then add only what feels useful.
