






JOIK ORGANIC
Long-Lasting Liquid Eye Shadow
Skincare-infused, highly pigmented, no creasing, smudge resistant
0.15 fl oz I 4,5 ml
shade — Soft Brown
shade
Award-winning high-performance organic liquid eyeshadow that combines rich, long-lasting color with skincare benefits.
Made with nourishing olive squalane and soothing echinacea extract, it glides on effortlessly, dries quickly, and stays crease-free for hours.
Mineral pigments create beautiful, light-reflecting shades without synthetic dyes or silicones, delivering luxury makeup performance with the comfort of skincare.
Apply a thin layer for a soft, natural look, or build a second layer once the first dries for a more festive look.
Mix any shades to create your own custom color.
Draw a thin line along your lash line to use it as an eyeliner too.
Key Benefits
- 99.9% natural origin ingredients
- No synthetic dyes or silicones
- Gentle enough for sensitive eyes
- Safe to wear with contact lenses
- Resists smudging and creasing
- Removes easily with warm water or makeup remover
- Vegan formula
- Ecocert Certified Organic
- Natural Beauty Awards Excellence
Makeup Finish Actives
Nourishing Botanicals
Botanical Actives

Pairs with
Dual-Ended Highlighter and Concealer Stick
$26.00
2-in-1: highlighter and concealer in one convenient stick with soft, blendable texture. Perfect for quick touch-ups or detailed makeup looks....
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What People Are Saying
Powered by Certified Botanicals
Each ingredient independently verified. No synthetic alternatives. No proprietary blends that obscure what you are actually applying.
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Makeup Finish ActivesNatural Mica
Light-reflecting mineral — luminous natural finish
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Nourishing BotanicalsAloe Vera
Soothing, hydrating botanical for skin and body
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Botanical ActivesEchinacea Extract
Skin immunity, protective and calming
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Nourishing BotanicalsOlive Squalane
Skin-identical hydration, non-greasy
All ingredients independently verified · ECOCERT COSMOS Organic · Made in Tallinn, Estonia
Clean is a word. ECOCERT is an audit.
JOIK is independently certified by ECOCERT — a European third-party body that audits every ingredient, every formula, and every manufacturing process annually. This is not a brand claim. It is a documented standard, renewed every year.
Ingredient Sourcing
Every raw material verified for organic origin. No synthetic pesticides, GMOs, or petrochemicals permitted at any stage.
Formulation Standards
No parabens, no synthetic fragrances, no silicones. Every formula reviewed and approved by ECOCERT auditors before production.
Manufacturing Controls
One factory in Tallinn, Estonia. 100% renewable energy. Annually inspected. Estonia ranks #1 globally on the Environmental Performance Index.
Ecocert Organic Certified Formulations
Certified organic formulations
Vegan
No animal derived ingredients
100% Green Energy Production
Produced entirely by green energy
No Synthetics, No Silicones
Free from synthetics and petroleum derivatives
Gluten Free
No gluten containing ingredients
COMPLETE THE LOOK
Pairs Beautifully With
A few easy additions for a more complete finish.
These products work naturally alongside this one and make it easy to build a polished everyday look. Start simple, then add only what feels useful.



