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FREE SHIPPING OVER $49
30-DAY RETURN POLICY
100% RENEWABLE ENERGY
ECOCERT Certified Organic
FREE SHIPPING OVER $49
30-DAY RETURN POLICY
100% RENEWABLE ENERGY
ECOCERT Certified Organic
Long-Lasting Liquid Eye Shadow | Soft Brown - Joik USA
Long-Lasting Liquid Eye Shadow | Soft Brown - Joik USALong-Lasting Liquid Eye Shadow | Soft Brown - Joik USALong-Lasting Liquid Eye Shadow | Soft Brown - Joik USALong-Lasting Liquid Eye Shadow | Golden Goddess - Joik USALong-Lasting Liquid Eye Shadow | Soft Brown - Joik USALong-Lasting Liquid Eye Shadow | Soft Brown - Joik USA

JOIK ORGANIC

Long-Lasting Liquid Eye Shadow

Skincare-infused, highly pigmented, no creasing, smudge resistant

0.15 fl oz I 4,5 ml

$36.00

shade — Soft Brown

shade

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30-Day Returns
3-5 Day Delivery
Ecocert Organic Certified FormulationsEcocert Organic Certified FormulationsCertified organic formulations
VeganVeganNo animal derived ingredients
100% Green Energy Production100% Green Energy ProductionProduced entirely by green energy
No Synthetics, No SiliconesNo Synthetics, No SiliconesFree from synthetics and petroleum derivatives
Gluten FreeGluten FreeNo gluten containing ingredients

Award-winning high-performance organic liquid eyeshadow that combines rich, long-lasting color with skincare benefits. 

Made with nourishing olive squalane and soothing echinacea extract, it glides on effortlessly, dries quickly, and stays crease-free for hours.

Mineral pigments create beautiful, light-reflecting shades without synthetic dyes or silicones, delivering luxury makeup performance with the comfort of skincare.

Apply a thin layer for a soft, natural look, or build a second layer once the first dries for a more festive look.

Mix any shades to create your own custom color.

Draw a thin line along your lash line to use it as an eyeliner too.

Key Benefits

  • 99.9% natural origin ingredients
  • No synthetic dyes or silicones
  • Gentle enough for sensitive eyes
  • Safe to wear with contact lenses
  • Resists smudging and creasing
  • Removes easily with warm water or makeup remover
  • Vegan formula
  • Ecocert Certified Organic
  • Natural Beauty Awards Excellence
Apply a thin layer of color to one eyelid at a time, blending gently with your finger or brush by patting lightly.
Note: The color dries very quickly—within seconds—so blend immediately.
If adjustments are needed, use a damp finger or brush.
For a light, natural look, apply a thin layer; for a bolder, festive look, use a thicker layer.
If you wish to apply a second layer, wait until the first layer has fully dried.
All JOIK makeup removers are suitable for removing this eyeshadow, and it’s easy to remove.

Makeup Finish Actives

Natural MicaNatural MicaLight-reflecting mineral — luminous natural finish

Nourishing Botanicals

Aloe VeraAloe VeraSoothing, hydrating botanical for skin and body
Olive SqualaneOlive SqualaneSkin-identical hydration, non-greasy

Botanical Actives

Echinacea ExtractEchinacea ExtractSkin immunity, protective and calming

Aqua, Aloe Barbadensis Leaf Juice*, Glycerin, Galactoarabinan, Kaolin, Pentylene Glycol, Squalane, Trehalose, Silica, Sodium Levulinate, Lysolecithin, Sclerotium Gum, Sodium PCA, Sodium Anisate, Xanthan Gum, Pullulan, Dipotassium Glycyrrhizinate, Echinacea Purpurea Extract, Sodium Phytate, Sodium Benzoate, Potassium Sorbate, +/- CI77019, CI77891, CI77491 

* ingredient from organic farming

99.9% natural origin of total.
20.4% of the total ingredients are from Organic Farming.

COSMOS NATURAL is certified by Ecocert Greenlife according to COSMOS Standard.

COSMOS NATURAL certified by Ecocert Greenlife according to COSMOS Standard.

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What People Are Saying

WHAT IS IN IT

Powered by Certified Botanicals

Each ingredient independently verified. No synthetic alternatives. No proprietary blends that obscure what you are actually applying.

  • Natural Mica
    Makeup Finish Actives

    Natural Mica

    Light-reflecting mineral — luminous natural finish

  • Aloe Vera
    Nourishing Botanicals

    Aloe Vera

    Soothing, hydrating botanical for skin and body

  • Echinacea Extract
    Botanical Actives

    Echinacea Extract

    Skin immunity, protective and calming

  • Olive Squalane
    Nourishing Botanicals

    Olive Squalane

    Skin-identical hydration, non-greasy

All ingredients independently verified · ECOCERT COSMOS Organic · Made in Tallinn, Estonia

ECOCERT COSMOS ORGANIC

Clean is a word. ECOCERT is an audit.

JOIK is independently certified by ECOCERT — a European third-party body that audits every ingredient, every formula, and every manufacturing process annually. This is not a brand claim. It is a documented standard, renewed every year.

Ingredient Sourcing

Every raw material verified for organic origin. No synthetic pesticides, GMOs, or petrochemicals permitted at any stage.

Formulation Standards

No parabens, no synthetic fragrances, no silicones. Every formula reviewed and approved by ECOCERT auditors before production.

Manufacturing Controls

One factory in Tallinn, Estonia. 100% renewable energy. Annually inspected. Estonia ranks #1 globally on the Environmental Performance Index.

Ecocert Organic Certified Formulations

Ecocert Organic Certified Formulations

Certified organic formulations

Vegan

Vegan

No animal derived ingredients

100% Green Energy Production

100% Green Energy Production

Produced entirely by green energy

No Synthetics, No Silicones

No Synthetics, No Silicones

Free from synthetics and petroleum derivatives

Gluten Free

Gluten Free

No gluten containing ingredients

COMPLETE THE LOOK

Pairs Beautifully With

A few easy additions for a more complete finish.

These products work naturally alongside this one and make it easy to build a polished everyday look. Start simple, then add only what feels useful.

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