JOIK ORGANIC
Long-Lasting Liquid Eye Shadow – Soft Brown
Skincare-infused, highly pigmented, no creasing, smudge resistant
0.15 fl oz I 4,5 ml
shade — Soft Brown
shade
Also in the Everyday Eye Trio, save 15%
Also available in a set
Everyday Eye Trio
Ecocert Organic Certified FormulationsCertified organic formulations
VeganNo animal derived ingredients
100% Green Energy ProductionProduced entirely by green energy
No Synthetics, No SiliconesFree from synthetics and petroleum derivatives
Gluten FreeNo gluten containing ingredientsAn award-winning liquid eyeshadow in Soft Brown that combines rich, long-lasting color with skincare. It glides on, dries in seconds and stays crease-free for hours.
Why you'll love it
- Color that lasts: resists creasing and smudging, and builds from a soft wash to a bold look
- The comfort of skincare: olive squalane nourishes, while organic aloe vera and echinacea extract soothe
- A luminous finish: mica reflects the light and kaolin clay gives a smooth, even finish
- Gentle on eyes: suitable for sensitive eyes and contact lens wearers, and removes easily with warm water
- Shade: Soft Brown
- Wear: dries quickly; use as an eyeshadow or as an eyeliner
- Natural origin: 99.9%
- Certified: Ecocert COSMOS Natural, vegan, made in Estonia on 100% renewable energy
- Size: 0.15 fl oz (4.5 ml)
Olive SqualaneSkin-like hydration with a weightless feel
Aloe VeraSoothing, hydrating botanical for skin and body
Echinacea ExtractSoothes and comforts for calm-looking skin
Natural MicaLight-reflecting mineral — luminous natural finish
Kaolin ClayNatural mineral — smooth, soft-matte finish
Pairs with
Dual-Ended Highlighter and Concealer Stick
$26.00
Highlighter and concealer in one slim stick (Subtle Pink / Soft Champagne): brighten at one end, conceal at the other....
View full details →Also available in a set
FAQ
Questions about Long-Lasting Liquid Eye Shadow – Soft Brown
What color is the JOIK Long-Lasting Liquid Eye Shadow in Soft Brown?
The JOIK Long-Lasting Liquid Eye Shadow in Soft Brown (01) is a warm, natural brown with subtle depth. It enhances the eyes with soft definition, making it a go-to for everyday wear as well as more polished looks. Mica adds a luminous touch, and kaolin clay gives a smooth, even finish.
Can I use the JOIK Long-Lasting Liquid Eye Shadow in Soft Brown as eyeliner?
Yes, the JOIK Long-Lasting Liquid Eye Shadow in Soft Brown doubles as an eyeliner. Trace it along the lash line with a fine brush for soft, warm-brown definition, or sweep it across the lid as a shadow. It dries in seconds and resists creasing and smudging, so the line stays neat for hours.
How do I build the JOIK Long-Lasting Liquid Eye Shadow in Soft Brown from natural to bold?
For a light, natural look with the JOIK Long-Lasting Liquid Eye Shadow in Soft Brown, pat a thin layer onto one eyelid at a time and blend immediately, since it dries within seconds. For a bolder, festive look, use a thicker layer, or wait until the first layer is fully dry before adding a second.
How do I remove the JOIK Long-Lasting Liquid Eye Shadow in Soft Brown?
The JOIK Long-Lasting Liquid Eye Shadow in Soft Brown removes easily with warm water, and all JOIK makeup removers are suitable for taking it off. That easy removal makes it a comfortable choice for sensitive eyes and contact lens wearers, who can enjoy long-lasting brown color with a gentle end-of-day routine.
What skincare ingredients are in the JOIK Long-Lasting Liquid Eye Shadow in Soft Brown?
The JOIK Long-Lasting Liquid Eye Shadow in Soft Brown combines color with skincare: olive squalane nourishes, while organic aloe vera and echinacea extract soothe the eyelids. It is 99.9% natural origin, vegan and ECOCERT Certified, and it is made in Estonia with 100% renewable green energy.
Reviews
What People Are Saying
Powered by Certified Botanicals
Each ingredient independently verified. No synthetic alternatives. No proprietary blends that obscure what you are actually applying.
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Nourishing BotanicalsOlive Squalane
Skin-like hydration with a weightless feel
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Nourishing BotanicalsAloe Vera
Soothing, hydrating botanical for skin and body
-
Botanical ActivesEchinacea Extract
Soothes and comforts for calm-looking skin
-
Makeup Finish ActivesNatural Mica
Light-reflecting mineral — luminous natural finish
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Makeup Finish ActivesKaolin Clay
Natural mineral — smooth, soft-matte finish
All ingredients independently verified · ECOCERT COSMOS Organic · Made in Tallinn, Estonia
Clean is a word. ECOCERT is an audit.
JOIK is independently certified by ECOCERT — a European third-party body that audits every ingredient, every formula, and every manufacturing process annually. This is not a brand claim. It is a documented standard, renewed every year.
Ingredient Sourcing
Every raw material verified for organic origin. No synthetic pesticides, GMOs, or petrochemicals permitted at any stage.
Formulation Standards
No parabens, no synthetic fragrances, no silicones. Every formula reviewed and approved by ECOCERT auditors before production.
Manufacturing Controls
One factory in Tallinn, Estonia. 100% renewable energy. Annually inspected. Estonia ranks #1 globally on the Environmental Performance Index.
Ecocert Organic Certified Formulations
Certified organic formulations
Vegan
No animal derived ingredients
100% Green Energy Production
Produced entirely by green energy
No Synthetics, No Silicones
Free from synthetics and petroleum derivatives
Gluten Free
No gluten containing ingredients
COMPLETE THE LOOK
Pairs Beautifully With
A few easy additions for a more complete finish.
These products work naturally alongside this one and make it easy to build a polished everyday look. Start simple, then add only what feels useful.
